Convenience, choice and sensory experience drive consumer interest.
"With the dietary supplement industry swaying more consumers than ever to invest in products aimed at improving their health, many informed and demanding shoppers are making purchasing decisions based on product format, convenience and effectiveness." (Nutraceuticals World, 2014, 03/11)
Form & Function: Focusing on Delivery & Bioavailability
https://www.nutraceuticalsworld.com/is ... delivery-bioavailability/